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Beginners Guide to SEO

Let's set the scene: You've had enough of the corporate world and are finally ready to get your blogging side hustle online. But there's this three-letter word that keeps popping up everywhere: SEO. Search Engine… What now?

Don't be scared off by this, though! SEO is not as intimidating as it seems. SEO basics are actually pretty easy to learn and apply. I'll teach you the basics of SEO, so you can confidently move forward with your blog.

What is SEO?

Search Engine Optimization (SEO). Sounds fancy, doesn't it? Simply put, it's all about making your online space (website, blog, online store) more visible in search engine results. Think of it as putting on a sparkly dress at a party so everyone notices you. 🎉

It will be the most important piece to seeing your website in search engine results. So, it should be a TOP PRIORITY when building your website. That's why this beginners guide to SEO is so important! Let's get into it.

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Beginners Guide to SEO

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Beginners Guide to SEO - Pinterest Pin

Keywords: The Magic Words

Remember the game of "Simon Says"? In the world of SEO, "Google says." And what Google (or any search engine) says often revolves around keywords. So, this will be the most important piece to your SEO journey.

These are the words or phrases people type into search engines. Your job? Find out what your audience is searching for and sprinkle those words naturally into your content.

Pro Tip: Tools like Google Keyword Planner, Keyword Sheeter, or Ubersuggest can help you discover your sparkle words!

Start by searching a short keyword. For example, "blogging."

Type that into Google Keyword Planner. It will generate an entire list of keyword ideas, competition, and how many searches each keyword gets.

Beginners Guide to SEO - keywords

You'll also want to find long-tail keywords, which is key. Long-tail keywords are longer and more specific than short keywords. They are usually made up of three to five words and are more likely to be used when someone is closer to the point of purchase.

Here are some examples:

  • "How to start a blog for beginners"

  • "Best blogging platforms for writers"

  • "Tips for increasing blog traffic organically"

  • "What are the best keywords for digital marketers?"

Beginners Guide to SEO - keywords 2

You'll see that the Long-Tail keywords have a lower search volume than short-tail keywords. However, the competition is lower, and they often have a higher conversion rate, so you have a better chance of ranking with long-tail keywords.

Content is King

Google LOVES fresh, relevant, and quality content. So, whether you're writing about the latest in eco-friendly makeup or dropshipping tips, make sure it's valuable and interesting to your readers.

Here's how to craft content that reigns supreme:

  1. Authenticity Rules People can spot inauthentic content from a mile away. Write from your heart, share your personal experiences, and let your unique voice shine through.

  2. Stay Relevant and Updated Ensure your content reflects current trends and information. Outdated advice is like last season's fashion - no longer in style.

  3. Diverse Content Formats Don't just stick to blog posts. Incorporate videos, infographics, podcasts, and more when possible. Different people consume content differently. Offer a smorgasbord! Creating additional formats is another creative way to add value to your readers.

  4. Use Captivating Headlines Your headline is the first thing people see. Make it count. It should be intriguing enough to make them click, yet deliver on its promise.

  5. Engage Your Audience Ask questions, create polls, or include interactive quizzes. Get your readers involved. It's not a monologue; it's a conversation! With the attention span people have nowadays with "bit content," it's important to break things up and get your audience involved. Looking at a blog post with only words is boring!!

  6. Optimize Length While long-form content ranks better because it dives deep into the topic, don't fluff it up. Be concise where needed and elaborate where essential. I personally find that a good balance of each is good.

  7. Stay Consistent Consistency is key. Set a content calendar and stick to it. Regularly updated sites are seen as more credible by search engines. I suggest having at least 5-10 blog posts ready to roll before launching your blog and 3-5 new posts per week until you've at least reached 50 blog posts.

Crafting quality content is both an art and a science. While it's essential to have it optimized for search engines, always ensure it's engaging and valuable for your readers. After all, they are the real people behind those screen taps and clicks!

Link It Up!

Links are like shoutouts in the digital world, drawing attention to who's who.

  • Internal Links: This is when you link to your own fabulous content. Think of it as recommending your favorite lipstick shade from your own makeup line. It keeps readers navigating through your pages and shows search engines the structure of your site.

  • External Links: Here, you link to other credible sites. It's like nodding to your besties and saying, "She knows her stuff too!" Just ensure the sites you're linking to are trustworthy and relevant to your content.

  • Remember, it's not just about quantity but quality. Having a few strong, relevant links is far better than a plethora of unrelated ones. It's quality over quantity, darling!

Mobile Optimization: Let's Get Handy

Today, more and more divas are browsing on their phones. Your site must look and feels fabulous on mobile devices.

  • Responsive Design: Ensure your website design adapts to different screen sizes smoothly. No more awkward overlaps or unreadable fonts!

  • Quick Load Times: A slow-loading site on mobile is like waiting for nail polish to dry without a quick dry top coat – tedious. Optimize images and minimize code to speed things up.

  • Simple Navigation: Streamline your menus and make buttons large enough for touchscreen use. Think easy, breezy, and user-friendly!

Your website should offer a seamless experience, whether viewed on a phone, tablet, or desktop. Because, darling, beauty should be accessible everywhere!

Beginners Guide to SEO - mobile

Engage and Analyze

Engagement isn't just about getting likes or comments. It's about building a community, a tribe that vibes with your message.

  • Active Participation: Review your comments section, respond to DMs, and appreciate the feedback. Show your audience you value them – because you genuinely do!

  • Surveys and Polls: Curate quick surveys or polls. Not only does this increase engagement, but it also gives you insight into your audience's preferences.

  • Google Analytics: This tool isn't just for the tech-savvy. It's user-friendly and offers valuable insights. Which content is your audience loving? Where are they coming from? So much valuable information. You'll also need this later if you want to monetize your blogs with ads.

Being online isn't just about broadcasting a message; it's about listening, adapting, and growing with your tribe. It's a two-way street filled with love, feedback, and, yes, the occasional roadblock. But hey, that's what makes the journey exciting!

Below is an inactive account, but I wanted to show you below how Google Analytics homepage looks when you first begin. There are more reports as you scroll down, plus you can customize!!

Beginners Guide to SEO - analytics

Here's a snapshot of the sidebar. As you can see, there are lots of statistics to help you understand your page and audience better.

Beginners Guide to SEO - Analytics 2

Stay Updated on SEO

The world of SEO is ever-evolving. How do you keep up and ensure your digital content is relevant?

  • SEO News & Updates: Follow renowned SEO platforms like Moz or Search Engine Journal. They'll keep you posted on essential shifts and tweaks.

  • Engaging Workshops: Dive into webinars or workshops to refresh and upgrade your SEO knowledge.

  • Network with Blogging Peers: Swap experiences and insights. Sometimes, the best tips come from fellow bloggers navigating the same digital waters.

In SEO, as in fashion, staying updated ensures you're always at the forefront, turning heads and setting trends!

Wrapping up the Beginners Guide to SEO

Starting your blogging journey is exciting, overwhelming, and everything in between. But with this beginners guide to SEO, your side hustle can really take off.

So here's to harnessing the power of SEO and transforming those side-hustle dreams into an online success.

Did you find this beginner's guide helpful? Share your thoughts and experiences, or just say hi in the comments below! I would love to hear from you! ✨

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