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15 Hacks to Increase Blog Traffic with Pinterest

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Creating a successful blog is not as easy as it once was. Increasing blog traffic through SEO alone takes time and is a craft that needs to be perfected if you ever want to rank on the 1st page of Google. To speed up the process and increase blog traffic to your website, I suggest utilizing one of the best social media platforms out there, Pinterest.

15 Hacks to Increase Blog Traffic with Pinterest

Pinterest has been going strong since 2010 and has evolved into more than just a digital scrapbooking site; it's a powerhouse for driving traffic to blogs and websites. In fact, if we are being technical, it's a visual search engine. With over 478 million active users, Pinterest is a massive platform with great potential for boosting your blog's traffic. It's user-friendly, and, most importantly, content from Pinterest often ranks highly in Google searches. If you're a seasoned Pinterest user or a beginner, useful and updated tips are below. Here are 15 hacks to help you increase your blog traffic with Pinterest

Set Up a Business Account

Your blog is live, and you have posts up; now what? One of the first steps in your Pinterest strategy should be to set up a Pinterest business account. While you can use Pinterest with a personal account, a business account provides additional benefits designed specifically for promoting your content and tracking your progress. Business accounts are free and give you access to features such as rich pins, analytics, and the ability to run ads. These features provide valuable insights into what content performs well and who interacts with your pins, allowing you to tailor your content to your audience better.

Optimize Your Profile

Think of your Pinterest profile as your blog's home on the platform. It's the first thing people will see when they click on one of your pins. Therefore, your profile must reflect your brand and what you're offering. Make sure to include your blog's URL in your profile and use relevant keywords in your business name and about section to help users find you. Remember, your profile should convey your blog's unique selling point at a glance. When someone goes to your profile or board, they should have a good sense of what they will find.

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Blog Traffic with Pinterest - Pin

Use Rich Pins

Rich pins are bolded pins that add extra details to your pins from your blog, making them more useful and appealing to Pinterest users. They pull metadata directly from your blog site and include it on your pin, which boosts visibility. There are four types of rich pins: app, product, recipe, and article. For bloggers, article pins are essential as they include the post's headline, author, and description. When viewers see this additional information, they're more likely to click through to read the full post on your blog.

Create Quality Pin Images

Unlike Google, Pinterest is all about the visual, making the appearance of your pins one of the most, if not the most important, to get people to click. High-quality, compelling images are likely to generate more repins and click-throughs. Vertical images tend to perform better, as they take up more space on the Pinterest feed and are easy to view on mobile devices.

Also, maintain a consistent brand aesthetic in your pins to make your content instantly recognizable to your followers. Tools like Canva or Adobe Spark can help even non-designers create attractive, professional-looking pins. Remember, the more engaging and appealing your image is, the more users will want to share it, resulting in more visibility for your blog.

If you want to save time or don't feel like your design skill is there just yet, I have over 80 unique pins in my show.

blog traffic hacks - pin templates

SEO Your Pins

Like Google, SEO (Search Engine Optimization) plays a significant role in Pinterest. To increase the visibility of your pins, use relevant keywords in your pin titles and descriptions. Conduct keyword research using Pinterest's search bar or leverage tools like Google Keyword Planner and SEMrush to identify keywords your audience might use. Remember to be natural and reader-friendly; stuffing too many keywords can make your description sound artificial and can turn off users. If you don't know where to start with Pinterest SEO, don't worry because I've got you covered. I go over this in-depth in my course if you are looking for the exact steps to make your Pins SEO optimized.

Pin Consistently

Consistency is key on any social media platform, and Pinterest is no different. Regular pinning increases your chances of appearing in your followers' feeds and search results. It's recommended to pin at least 3-5 times per day. However, quality always trumps quantity. It's better to pin a few high-quality pins than many that are low-quality. Use scheduling tools like Tailwind to automate your pinning and maintain a consistent presence on the platform. You will want to follow some best practices to make the most out of each pin.

You'll want to snag my Pinterest SEO course for a step-by-step guide to best practices.

Create Pinterest-Friendly Blog Content

To really make the most of Pinterest, you need to think beyond just pinning and create content on your blog that is Pinterest-friendly. This means including 'pinnable' images and infographics within your blog posts that users can share on their Pinterest boards. When you craft a blog post, consider how you can visually represent the content or key points in a way that would entice Pinterest users.

Enable Pinterest Save Button on Your Blog

Pinterest offers a 'Save' button to add to your blog, making it easy for your readers to pin your content to their Pinterest boards. The easier it is for people to pin your content, the more likely they will do it. Adding this button can significantly increase the amount of content from your blog that's shared on Pinterest, driving more traffic back to your site. You can add the 'Save' button to your blog through Pinterest's widget builder or a third-party plugin using a CMS like WordPress.

Use Pinterest Analytics

The Pinterest Analytics tool is an essential feature for bloggers to understand how their pins are performing. It lets you see the most popular content, your audience, and how they engage with your pins. This tool can show you which pins drive the most traffic to your blog, helping you identify trends and tailor your strategy to produce more content that resonates with your audience. Review your analytics regularly and adjust your content strategy for optimal results.

Participate in Relevant Group Boards

Group boards are like collaborative bulletin boards where multiple users can pin. These boards have a wider reach because all followers of the board see the pins. Find and join group boards that align with your blog's content and contribute valuable, high-quality pins. Be careful to follow the board's rules and maintain a balance between pinning your own content and interacting with other members' pins.

Use Promoted Pins

If you have a budget for marketing, consider using Pinterest's advertising platform. Promoted pins are regular pins you pay to display to more people. They look and behave just like regular pins—the only difference is that you pay to have them seen by a wider audience. It's an effective way to boost your visibility quickly and drive more traffic to your blog.

Link All Pins Back to Your Blog

Pinterest is not just about sharing beautiful images; it's a platform to drive traffic back to your site. So, ensure each pin you create links back to a relevant post on your blog. This means when a Pinterest user clicks on your pin, they're taken directly to your blog post. Always double-check your pins' links to ensure they are working correctly and leading to the right place.

Create Multiple Pins for the Same Post

Each blog post you create can be represented by more than one pin. Creating multiple pins for the same post allows you to appeal to different aspects of your audience. It also allows you to experiment with different pin designs, titles, and descriptions. You can schedule these different pins to go live at various times, giving your post repeated exposure over time. Just make sure each pin offers something unique to keep your content fresh and engaging.

Engage with Your Followers

Pinterest is a social platform, and engagement helps to boost your pins' visibility. It's not enough to just pin your own content; you should interact with other pins too. Respond to comments on your pins and try to engage with other relevant pins from your followers or other users. A simple like or comment can go a long way in fostering relationships and boosting your visibility on the platform. The more you engage, the more you're noticed, and the more traffic you can drive to your blog.

Use Hashtags

Most experts will tell you hashtags don't do anything, but I disagree. I explain in detail in my course, but I will briefly give an overview here! So, Pinterest introduced hashtags in 2017 to help users discover fresh content. Across most social media platforms, that was the big thing. I remember even on Instagram, it was recommended to use 20-30 hashtags per post 😳 Much like Twitter or Instagram, hashtags on Pinterest were said to increase visibility. Over time, hashtags were abused, though, so their purpose died out a bit and became irrelevant. However, after years of Pinterest telling us hashtags are no longer relevant, some things have happened which make me strongly disagree. Again, I will go over this in detail in my course if you are interested in a deep dive. For all intents and purposes, you need to know that you should include one to three relevant hashtags in your pin descriptions to help users find your content. Also, remember that Pinterest users can follow hashtags that interest them, so using relevant hashtags can put your pins in front of a new audience.

Using Pinterest to increase your blog traffic involves a series of strategic steps, not an overnight miracle. But with persistent effort and the correct approach, you can transform Pinterest from a mere social networking site to a powerful tool for driving substantial traffic to your blog.

Each of the strategies discussed here, from setting up a business account, optimizing your profile, creating compelling and SEO-friendly pins, participating in group boards, and all the way to user engagement and effective use of hashtags, collectively work towards enhancing your blog's visibility and bringing in more visitors.

While these 15 hacks offer a starting point, there's much more to learn and implement when effectively leveraging Pinterest. That's precisely why I've designed my comprehensive Pinterest SEO Growth Strategy Course. This course goes beyond the basics and dives deep into the advanced tactics, methodologies, and best practices to turn Pinterest into a traffic-generating machine for your blog.

My Pinterest Strategy Course is meticulously created to help you decipher the Pinterest algorithm, decode your analytics for actionable insights, craft irresistible pins, and build a dedicated follower base. It's tailored for bloggers and entrepreneurs like you who want to maximize Pinterest's potential and stay ahead of the curve.

By investing time in mastering Pinterest, you're opening doors to new audiences, greater visibility, and increased engagement. Combine these 15 hacks with the learnings from the Pinterest Strategy Course, and you're well on your way to seeing your blog traffic skyrocket.

Remember, the key to Pinterest's success is understanding your audience, providing valuable and visually appealing content, and constantly evolving your strategies based on your results and the latest Pinterest trends. With patience, persistence, and strategic action, you'll watch your blog grow and prosper. Good luck on your Pinterest journey!


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