top of page

Google Analytics for Beginners


Are you new to blogging and want a good Google Analytics for Beginners crash course? Maybe you know it's important but aren't sure how it could pertain to your blog. At first glance, it can look intimidating, but once you know the basics and what to look for, you're in for a treat.


Stick around because I will go through the basics of what you need to know to master Google Analytics for beginners!



Google Analytics for Beginners

Pin for later 📍

Google Analytics for Beginners - Pinterest Pin


Why Google Analytics? 🤔

So why Google Analytics? Simply put, imagine you're throwing a HUGE party (virtual, of course, because it's 2023). You'd want to know who's coming, their favorite foods and drinks, and which music they love for a killer playlist, right? That's exactly what Google Analytics does for your blog!


But it doesn't just stop at knowing who came to the party; it's about understanding your guests.


For bloggers, this is pivotal. By understanding who your readers are, what they love (and what they skip over), you can tailor your content to resonate more deeply with them.


Think of it as adjusting your party playlist to keep the dance floor full.


Furthermore, as your blog grows, you'll want to make some coin from your efforts. 🤑


Google Analytics lets you see which posts are the cash cows. By analyzing your most visited posts, you can consider sponsorships or affiliate links in those areas. For instance, if a product review gets tons of attention, maybe it's time to reach out to brands for partnerships. Google Analytics gives you insights that can guide your monetization strategy.


Google Analytics is not just a tool; it's your future blogging business consultant! So, make sure you know the basics, and utilize the platform to optimize your blog.



Getting Started with Google Analytics for Beginners



Set Up Your Account

Hop on over to the Google Analytics website. Sign in with your Google account, and let the adventure begin! If you don't have a Google account, you can create one for free.


Google Analytics for Beginners -  1


Enter Your Blog Info

Like naming your ship, give Google Analytics your website's name and URL.

You'll go through a series of guided questions before setting up your data stream.


Google Analytics for Beginners - 2

A data stream in Google Analytics is a flow of data from a customer touchpoint (website or app) to your Google Analytics account.



You can think of your account as a lake where all your data is collected and a data stream as a river that connects your various apps and websites to your "lake".



Tracking Code

When you create a data stream, Analytics generates a unique code you add to your app or site to collect that data.


You can have a data stream for your website or app to compare and consolidate user behavior across different platforms.


Place this on your blog, and voilà! Google Analytics is now your blog's loyal parrot, chirping in all the data.


To add your code to Wix:

  1. On the dashboard, go to "Marketing & SEO."

  2. Click "Marketing Integrations"

  3. SelectGoogle Analytics

  4. Add your code

To add your code to WordPress:


  1. On the dashboard, click "Plugins" → Add New

  2. Select "GA Google Analytics" and activate

  3. Click Property Settings

  4. Find your Tracking Id at the top of the panel and add it.


To add your code to Squarespace:

  1. Go to "Settings" > "Advanced" > "External API"

  2. Paste your GA4 measurement ID, which starts with "G-" and is followed by a series of numbers and letters


  1. Paste your GA4 measurement ID into the field labeled "Google Analytics"

  2. Click "Save" at the top of the menu panel


Exploring the Dashboard: Your Main Map 🗺️

Now, the real fun begins. Here's a quick peek into what you can explore:

Real-time Stats:

Like watching fish in the lake, see who's on your blog right now.


Perks:

  • Instant feedback on your latest post's performance.

  • Monitor immediate reactions to real-time events or sales.

Why a blogger would use it:

Imagine you just tweeted about your latest blog post. Now, you can see the influx of readers hopping over from Twitter in real-time!


Google Analytics for Beginners - 3


User Attributes (Audience Overview):

Discover who's dropping by – where they're from, what device they're using, and even their interests!



Perks:

  • Understand your audience's demographics for tailored content.

  • Identify which devices are most popular, optimizing your blog's design for those devices.

Why a blogger would use it:

Say you notice a huge chunk of your readers are from Australia. Perhaps it's time for a post on the "Top 10 Aussie Cafes for Bloggers"!


Google Analytics for Beginners - 4



Life Cycle (Acquisition):

Ever wonder how people stumbled upon your blog? Find out if they came from social media, a search engine, or perhaps a message in a bottle (aka direct links)


Perks:

  • Pinpoint which marketing channels drive the most traffic.

  • Understand where you should invest more in promotional efforts.

Why a blogger would use it:

If Instagram brings in 70% of your traffic, it may be worth launching a special IG series or giveaway to engage your followers further!


Google Analytics for Beginners - 5


Decoding the Jargon: "The Glossary"

Bounce Rate

If visitors check out just one page and then abandon ship, that's a 'bounce.' You want this number low – we want more explorers, not just drive-bys! A good bounce rate for a blog is under 65%.

The optimal range is between 26% and 40%, so make a goal to aim for 40% or lower.


Bounce Rate Perks:

  • Identify pages that may need improvement or more engaging content.

  • Monitor the effectiveness of landing pages for campaigns.


Why a blogger would use it:

You've just added a video to your homepage. By monitoring the bounce rate, you can see if visitors are sticking around longer or clicking away quickly.


Sessions

A fancy word for visits. Think of it as each time someone docks at your blog island.


Your goal is going to be a minimum of 50,000 sessions per month. You want to aim for these numbers because you can join ad networks like Mediavine and start making money! Note this will not happen overnight, so be patient and stick with it!

Sessions Perks:

  • Get a sense of your blog's overall traffic and growth trends.

  • Compare daily, weekly, and monthly sessions to understand patterns.


Why a blogger would use it:

Comparing session data can help identify the best days and times to publish if you're posting bi-weekly.



Views

How many pages in total were checked out during those visits? Aim for high numbers here; it means people are exploring your treasure-filled island!


A good number of page views for a new blog is between 50–200 daily views.


Views Perks:

  • Understand which articles or topics resonate most with your readers.

  • Measure the success of specific promotional campaigns.

Why a blogger would use it:

After a promotional push for your latest blog series, measure the pageviews to see if the series is a hit or miss.


NOTE: Often, Views and Sessions get mixed up. The difference between Sessions and Views is in Google Analytics, "views" refer to the time a user spends on a single web page, regardless of how many times they leave and come back. "Sessions" refer to how long a user spends on a website, which may involve visiting multiple pageviews.


More important examples of data that Google Analytics collects for you:

  • Demographics - Who your users are (gender, age range, interests, etc.).

  • Session Duration - What they do, how many interactions they have with your website, and site search terms.

  • Where they come from – the sites they're visiting from, including social media

  • Why they leave – the order of pages they visited, the first and last pages they saw, and bounce rate.


To recap, as a beginner, the TOP things you are going to want to focus on are:

  • Sessions (aim for 50,000)

  • Bounce Rates (aim for less than 40% or lower)

  • Where traffic is coming from (Google, Pinterest, etc.)

  • Which pages get the most views (aka, which blog posts are doing the best)


Setting Goals: Charting Your Course 🌟


Now that we understand the terminology and what each does for us, let's discuss setting goals.


Did you know you can set goals in Google Analytics? Want to know how many readers sign up for your newsletter? Or how many download your latest eBook? Google Analytics will be your loyal assistant, helping you track and celebrate these milestones. To find this, you'll go to the monetization tab


Google Analytics for Beginners - 6


Mediavine and Google Analytics: A Power Duo for Bloggers 🚀


And last but not least, let's talk about monetizing your blog even further once you hit your 50,000 sessions.


Mediavine is often one of the industry's top ad management solutions. Think of Mediavine as the trusty friend who helps you strategically place your party advertisements, ensuring your guests (readers) find them appealing and relevant.


Now, combine this with the insights from Google Analytics, which tells you who your guests are, what they like, and how they move around your party (blog).


By merging the data-driven knowledge from Google Analytics with the ad placement expertise of Mediavine, bloggers can create a harmonious experience. Not only does this dynamic duo help in optimizing ad revenue, but it also ensures that readers continue to enjoy your content without feeling overwhelmed by ads.


It's the perfect balance of business and user experience! 🎉📊 So set that goal to become a part of Mediavine, and let's make some money!


Blogging with Confidence ⛵

Remember, every blogger has to start somewhere, and Google Analytics for beginners is your initiation into the grand blogging seas. As you venture deeper, you'll discover more nuances and insights. But for now, you've got the basics to steer your ship confidently.


Now, my brave blogger, go forth and navigate! May your analytics always be in your favor and your blog always be brimming with visitors. And if you found this guide helpful, don't forget to share it with others who may benefit!


Happy Blogging & Analyzing! 🎉📊


If you found this information useful or have questions, I would love to hear from you in the comments section!



More AMAZING resources:



Commentaires


bottom of page