top of page

Pinterest Virtual Assistant: Everything You Need To Get Started

So, you want to step into the world of a Pinterest virtual assistant, also called a Pinterest manager? Good for you! It's a fantastic way to generate income that you can turn into a side hustle or even a full-time job if you want!

It's truly a gateway to transforming your adept skills in navigating Pinterest into a fruitful career, blending creativity with strategic digital marketing.

In this guide, I'll provide you with the tools, strategies, and pivotal insights to transition from an enthusiastic pinner to a seasoned Pinterest Virtual Assistant! I'll share my TOP SECRETS and strategies that lay the foundation for a thriving career in Pinterest management and marketing!

What Pinterest Virtual Assistant Information We Will Cover:

  • What is a Pinterest Virtual Assistant?

  • Who can become a Pinterest Virtual Assistant?

  • Why does a business need a Pinterest Business account?

  • Why does a business need a Pinterest VA

  • Pinterest Virtual Assistant Business Setup Checklist

  • What tasks does a Pinterest Virtual Assistant do?

  • Essential Tools for a Pinterest Manager

  • Where to find clients

  • What skill you will need

  • How to price your packages or rates

  • Legal tips

This post may contain affiliate links, which means I may make a small commission at no extra cost to you.

Pinterest Virtual Assistant: Your Go-To Guide

Pin for later 📍

Pinterest Virtual Assistant - Pin

So, let's jump in so you can launch and elevate your Pinterest VA business!

First, what is a Pinterest Virtual Assistant?

Simply put, a Pinterest Virtual Assistant is someone who specializes in managing and optimizing a client's Pinterest Business account by doing tasks like creating pins, developing marketing strategies, managing paid campaigns, and analyzing analytics to enhance the account's visibility and engagement on the platform.

Who Can Become a Pinterest Virtual Assistant?

Anyone can do it! There is no degree needed, just the willingness to work hard to learn the ins and outs of Pinterest and to develop basic graphic design skills.

Why does a Business Need a Pinterest Business Account?

I'm going to get technical, and it's going to blow your mind.

As of Q2 2023, Pinterest had 465 million monthly active users. Excuse me, what?! That's a lot of people you can reach.

It gets better...

89% of users are actively searching for purchase inspiration 🤯😍

If that's not reason enough, which it should be, I'll provide a few more reasons:

  • Increasing brand authority

  • Increased website traffic

  • Running ads and promoted Pins

  • Content reaching relevant audiences

Why Should a Business Hire a Pinterest Virtual Assistant?

So now we know that Pinterest for business is a no-brainer, but why should a business hire a Pinterest Virtual Assistant? A Pinterest VA...

  • Can save time and effort

  • Design professional pins

  • Keep up with algorithm changes

  • Reduce operating costs

  • Will know the best strategy for Pinterest SEO

How To Set Up A Pinterest VA Business

  • Define your offerings

  • Understand how Pinterest works

  • Know what tools you will implement

  • Set your pricing structure

  • Find clients

  • Establish your business legally and professionally

  • Have a general contract and invoice ready

Pinterest Virtual Assistant - Pinterest Ninja Course

What Tasks Does a Pinterest Virtual Assistant Do?

This will vary. You can pick and choose what offerings you provide your clients, but here is a good list of typical tasks and responsibilities that a Pinterest Virtual Assistant might handle:

Creating and Designing Pins:

  • Design Eye-Catching Pins: Utilize graphic design skills to create visually appealing and clickable pins. Canva is great for this!

Write Engaging Descriptions: Craft pin descriptions with relevant keywords to boost SEO.

Pinterest SEO:

  • Keyword Research: Identify and incorporate keywords relevant to the client's niche.

  • Optimize Pin Descriptions: Ensure that pins are SEO-friendly to maximize visibility.

Content Strategy Development:

  • Develop a Pinning Strategy: Define when and what to pin to maximize engagement.

  • Content Curation: Find and share relevant content from other creators to enhance your client's Pinterest profile.

Board Management:

  • Board Creation: Develop boards that are relevant to the client's niche and audience.

  • Optimize Board Descriptions: Use keywords effectively in board titles and descriptions to enhance SEO.

Account Management:

  • Setup Pinterest Business Account: Ensure the account is set up optimally with all relevant business information.

  • Manage Pinterest Ads: Oversee promoted pins and manage Pinterest ad campaigns.

Analytics and Reporting:

  • Analyze Performance: Utilize Pinterest analytics to track the performance of pins and boards.

  • Report to Client: Regularly update clients on account performance and strategy effectiveness.

Community Management:

  • Engage with Followers: Respond to comments and messages and engage with the Pinterest community.

  • Join and Participate in Group Boards: Engage with and contribute to relevant group boards.

Scheduling Pins:

  • Use Scheduling Tools: Leverage tools like Tailwind to schedule pins at optimal times.

  • Plan Content Calendar: Develop a consistent pinning schedule based on analytics.

Affiliate Marketing:

  • Implement Affiliate Strategies: Use pins to promote affiliate products relevant to the client's audience.

  • Track Affiliate Sales: Monitor the effectiveness of affiliate pins and optimize accordingly.

Competitor Analysis:

  • Research Competing Brands: Analyze what similar businesses are doing on Pinterest.

  • Adapt Strategies: Implement findings to enhance your client's Pinterest strategy.


  • Outreach: Connect with influencers and other brands for collaborative boards or pins.

  • Manage Partnerships: Keep track of collaborative campaigns and partnerships.

Pinterest Trends Monitoring:

  • Stay Updated: Keep an eye on emerging Pinterest trends relevant to the client's industry.

  • Incorporate Trends: Utilize trending topics and visual styles in pin creation.

Again, you don't have to offer everything

from the list above. Still, as you can see, there are lots of great ways to steer your Pinterest virtual assistant business.

Essential Tools for a Pinterest Manager

Now we know what a Pinterest manager can do for a client, but what about tools a Pinterest manager might need to know? Becoming a Virtual Assistant involves not just mastering the platform but also ensuring you have the right tools in your toolkit.

Here are the top tools and apps that every savvy Pinterest VA needs to amplify their services and streamline their workflows.

Design Tools:

  • Canva: A favorite among virtual assistants, Canva simplifies pin creation, allowing you to blend images and text seamlessly.

  • Adobe Creative Cloud: Another gem that facilitates the crafting of visually dynamic and share-worthy pins. This one is much more advanced.

Tailoring Content and Scheduling Pins

  • Tailwind: Recognized widely for its robust Pinterest scheduling and analytics features. Sign up here.

  • Later: A multi-platform tool that ensures your pins hit the Pinterest boards at peak engagement times.

Deciphering Data with Analytics Tools

  • Google Analytics: Enables you to provide clients with insightful data about traffic from Pinterest to their website.

  • Pinterest Analytics: Offers a direct look into pin and board performance, helping to shape data-driven strategies.

For Effective Communication and Collaboration

  • Slack: Fosters smooth communication lines between you, clients, and team members.

  • Trello: A visual tool to plan, track, and collaborate on projects effectively.

Storing and Sharing with Cloud Storage

  • Google Drive: A secure and collaborative platform for storing and sharing files.

  • Dropbox: Offers simplified file-sharing capabilities, ensuring that you and your client are always on the same page.

Efficient Project Management for Pinterest VAs

  • Asana: A comprehensive tool that helps manage Pinterest campaigns and client projects proficiently.

  • Basecamp: Ideal for handling multiple client projects, ensuring nothing slips through the cracks.

How To Find Clients As a Virtual Assistant

Okay, hopefully, by now, you're niched down, know what tools you're going to utilize, and are ready to find clients. Here's a list of places to look!

  • Upwork, FlexJobs, and Fiverr - all provide a plethora of opportunities to connect with businesses and individuals looking for specialized Pinterest VA services.

  • LinkedIn - you can network AND look for jobs on this platform.

  • Through referrals - Word of mouth is powerful. In fact, I've found 85% of my own clients this way.

  • Pinterest - Interestingly, Pinterest itself can be a great platform to attract clients through strategically curated pins.

  • Facebook Groups: Joining Facebook groups relevant to virtual assisting, Pinterest management, or your niche market can lead to connections.

  • Online Forums: Engaging in forums related to social media management, freelancing, or entrepreneurship might expose you to businesses in need of Pinterest VAs.

  • Website and SEO: Having a professional website and optimizing it for search engines can attract clients looking for Pinterest management services.

  • Instagram: Instagram is great for showcasing your work. You can share client results and testimonials and engage with potential clients through DMs and comments.

How to Set Pricing

The whole arena of setting your pricing as a Pinterest Virtual Assistant can feel like a balancing act, right?

Picture this 🧐

You're on a tightrope, with your skills and offerings on one side and your client's needs and budgets on the other. But don't worry, I'm going to make this easy for you. Let's blend your capabilities and market demands to craft a pricing strategy that mirrors your value and expertise. Sound good?

Understand Your Worth and Expertise

First up, how do you quantify your skills and expertise? If you're a new Pinterest Virtual Assistant, rates might be a bit lower typically, around $25 - $30 per hour. As you garnish your skillset and gain a bit more experience as a Pinterest manager, those rates can elevate to a hearty $75 - $100 per hour.

The key here is to evaluate not just your skills but also the value you're providing to your clients through your specialized Pinterest management.

Pinterest Manager Package Creation

Moving away from the notion of charging per pin (which, between us, can be a fast track to burnout), let's chat about crafting packages. Your services are myriad - from pin creation strategy development to in-depth analytics. Your packages, hence, should reflect this diverse array. So, have a glance at your offerings and ask yourself - how can I bundle these into palatable packages for my clients?

To make your packages:

  1. First, take a moment to calculate how much time each task demands. This isn't merely about the creation process but also those crucial moments spent in communication with your clients, understanding their needs, and tweaking strategies.

  2. Multiplying these hours by your hourly rate gives you a solid foundation upon which to build your packages.

Customization is Key:

I totally echo the sentiment that no "cookie-cutter" package will suit every client. It's like trying to fit a square peg into a round hole - it simply doesn't work! So, customization becomes your best pal here.

👉🏻Maybe you might offer various tiered packages and then have add-on services available?

👉🏻Or, offer a few core packages and be open to crafting bespoke options for specific client needs.

Here is an example:

Pinterest Virtual Assistant - Package Example

I have a full Virtual Assistant Pricing Guide HERE, if you want to have an in-depth look at how to professionally set your pricing.

Establish your Pinterest Business business legally and professionally

Let's chat about the legal maze a bit. It's super important to ensure that your venture as a Pinterest virtual assistant or manager sails smoothly in legal waters.

📌 Choose a Business Structure:

Deciding on the appropriate business structure is fundamental. Are you going solo with a sole proprietorship, or maybe considering an LLC to separate your personal and business assets? Each type comes with its own pros and cons, so weigh them carefully! I suggest getting a trusted CPA to help you make these decisions if you aren't sure.

📌 Register Your Business:

Register your business name and get any licenses or permits that are required in your location. You're not just a Pinterest virtual assistant; you're a legally recognized Pinterest manager.

📌 Sort Your Taxes:

Understanding your tax obligations is crucial. You'll most likely be getting a 1099, which means you'll be paying IN. Depending on your location, this might involve registering for an EIN (Employer Identification Number) or a similar tax ID. Don't forget to keep immaculate records of your income and expenses!

My CPA told me to put 20-25% of each paycheck away for taxes in a savings account.

PRO TIPS!! Put the 20% away in a High Yield Savings account. You'll make much more interest that way. One more tip is to pay quarterly taxes so that way you aren't hit with a huge lump sum during tax season.

📌Draft a Client Contract and Prepare an Invoice:

Protecting yourself and your services is paramount. Creating a solid client contract that outlines your deliverables, payment terms, and other vital aspects ensures clarity and safeguards both parties. If you're pondering over how to be a Pinterest virtual assistant without unnecessary hiccups, having a rock-solid contract is key!

You'll also want an invoice ready. You can use Paypal, create one in Google Workspace or, if you want, snag my invoice template for $1 😁

I know this can feel intimidating, but it's all pretty simple, and once you have everything in place, you'll feel so much better!

Do a Pinterest VA Course

Find experts that are already established, and learn from them! Don't waste time trying to figure everything out on your own. That's exactly what I did in the beginning, and I wasted SO MUCH TIME! I have taken so many courses throughout the years, and it's rare I'll find a course that has literally everything you need.

But, let me tell you.... The Pinterest Ninja and VA Ninja Bundle is the holy grail of Pinterest VA courses! It's the EXACT course I took that helped skyrocket my clients' Pinterest accounts and catapult my virtual assistant business to new heights.

It literally has a breakdown of every single thing you will need. This post is a great start, but if you want an even deeper dive, I HIGHLY RECOMMEND The Pinterest Ninja and VA Ninja Bundle.

Pinterest Virtual Assistant - Course Bundle


Becoming a proficient Pinterest Virtual Assistant necessitates a strategic blend of the right skills and tools. From crafting the perfect pin to ensuring your content gets the visibility it deserves, each tool in your arsenal plays a unique role. Navigate through the diverse tools available, select those that align with your service offerings and client needs, and you're well on your way to carving out a successful niche as a sought-after Pinterest VA.

If you don't feel like you have the skillsets just yet, don't get discouraged. I can share some of the best Pinterest VA courses I took in order to get started. Comment below, and we can chat so you can get started with your Pinterest VA services!

Did you find this information useful? I would love to hear from you in the comments below!

**Pinterest Statistics pulled from Sprout Social and cross-referenced with several other sites.

More AMAZING resources:


bottom of page