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The Best Affordable SEO Tools For 2024

Inside: The top affordable SEO tools for your website. This is a complete SEO list of the best of the best. You'll not only learn about SEO tools, but also more about why SEO is important, the different SEO pillars, keyword research, and more!

The Best Affordable SEO Tools

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If you're a blogger, someone who runs a small business, or are just an SEO enthusiast, you're probably always on the hunt for affordable SEO tools. SEO, or Search Engine Optimization, is the magic that helps your website pop up in search results.

To drive traffic and establish your online presence, it's imperative to invest in SEO practices.

But let's face it...

Not everyone has the budget for high-end SEO tools. The good news is that I compiled a list of effective SEO tools that you can find at an affordable price. In fact, many of the options have a free trial or are a fully free SEO tool.

Below is the ultimate list of some of the best affordable SEO tools for 2024 that won't break the bank but will still deliver impressive results.


  • Why Opt for Affordable SEO Tools

  • The Four Pillars of SEO

  • Important Factors of SEO

  • The Top Affordable Keyword Research Tools

  • Helpful Google Tools

  • Wrap up

Why Opt for Affordable SEO Tools?

Wait! Before we jump into the tools themselves, let's talk about why affordable SEO tools are a game changer, especially for small businesses.

SEO can be a complex beast, and having the right tools can make a world of difference in understanding search engines, keyword research, and improving your search engine rankings.

Opting for cheap SEO services, including tools tailored for crafting optimized blog posts, can be the best way to address your specific needs. These tools are not just cost-effective; they're a valuable tool in your arsenal to boost your search rankings without compromising quality.

So, if you want to take your blog/website seriously, you will want to take SEO seriously. If you are new to SEO, let's go over the basics quickly!

What Are the Four Pillars of SEO?

  • Technical SEO: How well search engines can crawl and index your content. What makes you discoverable in searches.

  • Content: Providing relevant answers to your audience's questions. Focuses on keywords, quality, and relevancy.

  • On-site SEO: Optimizing your content and HTML. How optimized is your website? Speed, structure, alternate text, H1-H6 tags. etc.

  • Off-site SEO: Building authority to improve your ranking in search engines, Backlinks. how many people are linking your website in their content?

The Four Pillars of SEO - Affordable SEO Tools

Some important areas of SEO include:

  • Local SEO - the process of optimizing your website for search results in a specific geographic area. This can be important for businesses that serve a local area, such as restaurants, retail stores, and service providers.

  • Page experience - a measure of how users interact with your website. Google considers page experience to be a ranking factor, so it's important to make sure your website is easy to use, navigate, and mobile-friendly.

  • Page load times - the amount of time it takes for your website's pages to load. Google also considers page load times to be a ranking factor, so it's important to make sure your website loads quickly.

  • Automation - the process of using software to automate tasks that would otherwise be done manually. This can include tasks such as keyword research, link building, and social media marketing.

  • Dynamic tagging - the process of adding tags to your website's pages that can be used to track and measure user behavior. This information can be used to improve your website's SEO and user experience.

  • Indexing and crawling - the processes by which search engines discover and add your website's pages to their index. It's important to make sure your website is easy to index and crawl so that search engines can find your pages and rank them in the search results.

Some of the most important organic SEO factors include:

  • Keyword research and optimization

  • Creating high-quality content

  • Building backlinks

  • Ensuring that the website has a user-friendly design and structure

Some other SEO ranking factors include:

  • Mobile-friendliness

  • Domain age, URL, and authority

  • Optimized content

  • Technical SEO

  • User experience (RankBrain)

  • Social signals

  • Real business information

When looking into affordable SEO tools, you'll want to keep the information above in the back of your head. I think the most important factor is going to be help with keyword research and optimization.

Keywords are the bread and butter of showing up on search engine result pages.

What are Keyword Research Tools?

Keyword research is like finding the secret sauce to your SEO strategy.

Affordable tools like Keysearch and SEMrush offer free versions or affordable SEO plans that can help you discover the keywords your audience is searching for.

This understanding is crucial for optimizing your content and improving your ranking.

Alright, now let's get into the best affordable SEO tools out there that are also budget-friendly! These tools are not just kind to your wallet but are packed with features to boost your website's presence online.

From analyzing backlinks to optimizing content for search engines, they cater to a variety of needs, making them perfect for small businesses and budding SEO enthusiasts alike.

Let's dive in and explore what each one offers.

The Top Affordable SEO Tools For 2024

Each of these tools below offers unique benefits tailored to different aspects of SEO, from on-page optimization to keyword research.

They strike a balance between affordability and functionality, making them suitable for small businesses and those new to SEO. Remember, the best tool for you depends on your specific needs and goals. Whether you're looking for a free trial to start or a paid version with advanced features, there's an option out there that will help elevate your SEO game. Let's check them out!


Affordable and Comprehensive

Moz is a well-respected name in the SEO world that boasts proven SEO software and data to help increase traffic, rankings, and visibility in search results.

It offers a suite of tools that are perfect for small businesses looking for affordable SEO services. Their tools help with everything from keyword research to link building and site audits. All three of these areas are super important for growth!

Let's go over the pros and cons list:

  • Pros:

    • A cost-effective solution for small businesses needing comprehensive SEO tools.

    • Offers a variety of tools, from keyword research to site audits, catering to many important factors of SEO.

    • Respected among SEO experts and companies for its reliable historical data and insights.

  • Cons:

    • It can be overwhelming for beginners due to its extensive features.

    • Some advanced features might require a higher subscription level.

Affordable SEO Tools - Moz


For the Competitive Edge

Ahrefs is another really popular one amongst serious bloggers. Although it might be a bit pricier than some other tools on this list, it can definitely be worth it because of its comprehensive features.

It's a powerful SEO tool that offers detailed insights into your competitors, which can be a game changer for your strategy.

They have a great backlink checker that I use often for free!


  • A powerful competitor analysis tool that offers insights into your competition strategies.

  • Extensive database for search terms and backlink analysis.

  • Ideal for SEO companies and experts looking for detailed and actionable data.


  • More expensive compared to other tools, it may not be the best for new bloggers or those with very tight budgets.

  • The vast array of features can have a steep learning curve.

Affordable SEO Tools Ahrefs

Yoast SEO

Perfect for WordPress

If your website is on WordPress, Yoast SEO is a must-have plugin. It's one of the best SEO tools for small businesses and bloggers because it guides you through the process of optimizing your content.

Honestly, you can 100% get away with the free version. It's pretty robust and will help you check the essentials off your list. Yoast SEO is probably the best cheap SEO tool for those on a tight budget.

There will be smiley faces that will indicate how strong the SEO and readabilityare for of each blog post.

  • Pros:

    • User-friendly and perfect for WordPress sites, guiding content optimization effectively.

    • The free version offers essential on-page SEO features, making it a cost-effective solution.

    • Great for beginners and small business owners.

  • Cons:

    • The free version is limited in features, and advanced options require a paid upgrade.

    • Mainly focuses on WordPress, which is not as versatile as other platforms. So, if you have a Wix website, you're not going to find this plugin there.

Yoast SEO

There will be a checklist to show you what you need to improve upon if you don't have a green smiley face.

Yoast SEO - Affordable SEO Tools


This is another one that tops the list! Keysearch is the budget-friendly, jack-of-all-trades in the SEO world. It offers a comprehensive but easy-to-understand approach to keyword research and analysis.

It's a great starting point for beginners, with a free trial to boot! You can also do rank audits, competitive analysis, and even YouTube research.

I'll say this....

I did NOT start ranking until after I invested in Keysearch. The cheaper membership makes it a no-brainer to invest in!

  • Pros:

    • Affordable with a variety of essential features for keyword research and analysis.

    • User-friendly, good for beginners.

    • Offers a free trial to test its capabilities.

  • Cons:

    • More limited database compared to larger competitors.

    • Some features are basic and might not suffice for advanced SEO needs.

    • The learning curve for understanding all features and functionalities.

I thought it would be useful to show you exactly how I use Keysearch, because it is one of my top used SEO tools!


Maximize online visibility

Think of Semrush as your digital marketing gym. It's packed with tools for SEO, PPC, social media, content marketing, and more. It's perfect for boosting your website's rank and getting a sneak peek at what competitors are doing.

Need to find the best keywords or enhance your on-page SEO? Semrush is your go-to.

Plus, it comes with a cool free tool to quickly summarize articles and reports.


  • It's an all-rounder: From SEO to social media, it's got you covered.

  • Get ahead of the game: Great for spying on competitors and improving your strategy.

  • SEO superstar: Helps push your website up the search engine ladder.


  • A bit complex for newbies: There are so many features it can be overwhelming.

  • The price might make you think twice, especially for smaller setups.

  • You might not use all the bells and whistles, so weigh your needs.

SEMrush preview

Screaming Frog SEO Spider

For the Tech-Savvy

Screaming Frog is a unique tool that crawls your website much like a search engine would. It's great for finding technical issues that might be affecting your search engine rankings. The free version has a limit on the number of pages it can crawl, but it's a great start for small websites.

  • Pros:

    • Excellent for finding technical issues that affect search engine rankings.

    • A powerful tool for in-depth website analysis, including on-page elements.

    • The free version is available and is good for small websites and those on a tight budget.

  • Cons:

    • It can be technical and overwhelming for beginners.

    • The free version limits the number of pages you can crawl.

The free version basically gives you everything hte paid does, except it limits your crawls.


All-in-One SEO Platform

Serpstat is a bit of an all-in-one tool. It offers everything from keyword research to backlink analysis and site audits. All of these are so important at any point in your blogging journey. Its pricing is competitive, making it one of the best SEO tools for those who need a bit of everything.

  • Pros:

    • Offers a range of features from keyword research to site audits, making it a versatile tool.

    • Competitive pricing, appealing to small business owners and individual users.

    • Good for both beginners and experienced SEO professionals.

  • Cons:

    • Some advanced features might be less comprehensive than specialized tools.

    • The interface can be complex for first-time users.

Affordable SEO Tools - Serpstat


Backlink Analysis on a Budget

Backlinks are a crucial part of SEO. Majestic offers one of the most affordable ways to analyze your site's backlinks. It's a great tool for understanding your site's authority and how to improve it.

This is something to consider investing in once you have been blogging for at least three to six months.

  • Pros:

    • It is an affordable solution for backlink analysis and is great for small businesses.

    • Provides insights into site authority and backlink profiles.

    • Simple and easy to use, even for those new to SEO.

  • Cons:

    • It focuses mainly on backlinks and is less comprehensive for other SEO aspects.

    • It might not have as extensive a database as more expensive competitors.

Majestic backlink checker

SEO Powersuite

Desktop-Based and Comprehensive

Lastly, SEO Powersuite is a collection of desktop tools that cover everything from keyword research to site audits and backlink analysis. It's a one-time purchase, which can be more cost-effective than monthly subscriptions.

  • Pros:

    • A one-time purchase makes it a cost-effective solution in the long run.

    • Covers a wide range of SEO needs, from keyword research to backlink analysis.

    • A powerful suite suitable for both small business owners and SEO experts.

  • Cons:

    • Desktop-based, which might limit accessibility compared to cloud-based tools.

    • It can be resource-intensive on your computer.

SEO Powersuite SEO Tool


Think of Serposcope as your savvy, budget-friendly SEO buddy. It's a free, open-source tool that's all about tracking where your keywords rank.

It's a bit techy to set up but great for keeping an eye on your local SEO game.

  • Pros:

    • Free and open-source, ideal for those on a tight budget.

    • Simple and effective for tracking keyword rankings.

    • Good for local SEO tracking.

  • Cons:

    • Limited features compared to paid versions of other tools.

    • Requires more technical knowledge to set up and use.

    • Lacks advanced features like competitor analysis.

Serposcope - affordable seo tools

LongTail Pro

LongTail Pro is like that smart friend who always finds the most specific things. It's fantastic for digging up those long-tail keywords that really resonate with your niche audience. They offer a free trial, but the real goodies come with the paid version.

  • Pros:

    • Specializes in finding long-tail keywords essential for targeting a specific audience.

    • Offers a free trial to test its features.

    • Great for on-page SEO and keyword competitiveness analysis.

  • Cons:

    • The paid version can be more expensive for advanced features.

    • Learning curve for new users.

    • It focuses mainly on keywords and less on other SEO aspects.

longtail pro preview


SEOmator is like a thorough doctor for your website, offering detailed health checks. It's a bit more expensive, but it dives deep into your site, suggesting improvements and best practices to boost your on-page SEO.

  • Pros:

    • Provides in-depth website audits, highlighting best practices.

    • Offers essential features for on-page SEO analysis.

    • User-friendly interface, enhancing user experience.

  • Cons:

    • It's more expensive than some other tools.

    • It might be too complex for absolute beginners.

    • Limited keyword research capabilities.


Top Blogger Pick!

Okay, so this is my TOP PICK for any blogger, new or advanced. It helps so much with building your blogs properly with the right keywords.

So, what is RankIQ?

Created by Brandon from The Blogging Millionaire, it is essentially like having a friendly AI guru by your side. It's mainly for content creators, using AI to help you pick the best keywords and optimize your blog posts to appeal directly to your target audience.

RankIQ can help with keyword research, content optimization, blog post outlines, SEO titles, and optimizing old posts. It also offers a variety of features, including analytics, keyword monitoring, content grade, suggested word count, and target keyword phrases.

  • Pros:

    • AI-powered SEO tool, great for content optimization.

    • Helps identify the best keywords for your target audience.

    • Offers a straightforward approach to improving search rankings.

  • Cons:

    • Primarily focused on blog content.

    • Limited functionality outside of keyword research and content optimization.

    • Subscription-based with no free version.

RankIQ Preview


Mangools is your all-in-one SEO toolkit, friendly for beginners but powerful enough for the pros. It offers five core apps: Keyword Finder, SERP Checker, SERP Watcher, Link Miner, and Site Profiler. It's a bit pricier if you want the full range of tools, but they offer a free trial to test the waters.

  • Pros:

    • A comprehensive suite of SEO tools, including KWFinder.

    • User-friendly interface suitable for beginners.

    • Offers a free trial to test its functionality.

    • Great key features include backlink analysis, competitor analysis, rank tracking, and SERP analysis.

  • Cons:

    • Some features require upgrading to more expensive plans.

    • Limited advanced features in the basic plan.

    • It can be more expensive for the full suite of tools.

Mangools preview


KWFinder is like your cool, niche-finding companion. Now, it's a part of Mangools, but worth giving it's own section.

It's great for uncovering those less competitive, long-tail keywords, especially for local SEO. The interface is super user-friendly, perfect for those just diving into SEO.

  • Pros:

    • Excellent for finding long-tail keywords with low SEO difficulty.

    • Intuitive interface, making it easy for small business owners.

    • Useful for local SEO research.

  • Cons:

    • Limited queries in the free trial.

    • Lacks some of the advanced features of more expensive tools.

    • It can be less effective for highly competitive keywords.


Here are some Google tools to help with rank tracking, SEO audits, finding Google trends, and more! Oh, and they're all FREE!

Google Analytics: The Free Powerhouse

If you have a website and don't have Google Analytics yet, you need to sign up for STAT!

Google Analytics is a powerful SEO tool that's absolutely free. It's perfect for getting insights into your website traffic, understanding your audience, and seeing how well your content is performing.

Plus, integrating it with Google Search Console (another fantastic free tool) can give you a clearer picture of how your site appears in search results.

Google Search Console: SEO Insights Straight from the Source

Speaking of Google Search Console, this tool is a must-have for anyone serious about their website's performance.

It helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can even index request here, which I recommend doing after every blog post I publish.

You can see what posts are performing best, where you are in the search rankings, how fast your website is, and soooo much more!

And the best part? It's free!

Google Trends

Google Trends is like your free, go-to guide for what's buzzing on Google. It shows you the ups and downs of search term popularity, giving you a glimpse into the world's search habits over time.

Whether it's real-time data from the last week or longer trends, it's your window into what interests people online.

Think of it as the pulse of internet searches!

But it's not just about curiosity; Google Trends is a treasure trove for data analysis, research, and fine-tuning your marketing strategies.

Here's a quick overview of how I utilize Google Trends. This covers finding a niche, but you can use the same method to search for keywords.

And for those deep into keyword research, there's more in the toolbox with:

Wrapping Up: The Best Affordable SEO Tools

Finding affordable SEO tools that work for your business doesn't have to be a daunting task. Whether you're looking for free versions or the best cheap SEO tools, there's something out there for everyone. Remember, the key is to understand your needs and pick tools that align with your SEO goals.

With the right tools in your arsenal, you can improve your search engine rankings and make your website shine in the vast sea of the internet.

So, go ahead, give these tools a try, and watch your website climb up the ranks in search engine results. Happy optimizing!



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