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Virtual Assistant Pricing Guide For Services in 2024

Inside: A virtual assistant pricing guide on exactly how to price out your virtual assistant services. We will go over types of virtual assistants, different rates, type of service you'll offer, and so much more!

Virtual Assistant Pricing Guide

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Navigating the world of freelancing and virtual assistance has boundless potential. So, if you're considering becoming a VA and ready to start your freelancing journey, one pivotal question likely looms large: How should I set my prices?

Understanding the art and science of pricing can be a nuanced journey, but with the right approach, you can master it. And I'm here to share all of my expert insights with you!

Know Your Worth and Charge Confidently

Your virtual assistant pricing plan isn't just about numbers; it's a reflection of your expertise, experience, specific skills you possess, and the unique value you bring to each client.

Figuring out pricing, especially as a Virtual Assistant (VA) or any other freelance professional for that matter, can be tricky. But I've got you!

Here's a detailed Virtual Assistant Pricing Guide to help you determine your rates!

​​What we'll cover:

  • Understanding different pricing models

  • How to research the market

  • Tips for Current Research

  • how to Evaluate Your Experience and Skills

  • how to Calculate Your Expenses

  • How to calculate your desired salary

  • How do you determine the average cost for your VA services?

  • How to regularly review and audit as business owners

Understanding Different Pricing Models

There are a few different virtual assistant pricing structure options that include hourly, package, and project-based. These key factors will help you determine which option is best for your virtual assistant business.

Let's go over each option in more depth!

An Hourly Basis

This is where you get paid for the amount of hours of work you put in for a client. Charging by the hour is the most traditional method.

It's straightforward but sometimes limiting. Allowing clients to pay precisely for the time you invest is great, but this model does have its caveats. As you hone your skills and work more efficiently, you may find that tasks take less time, which paradoxically can reduce your income unless you adjust your rates accordingly.

To mitigate this, it's crucial to regularly review your hourly rate and adjust your virtual assistant cost as needed. Your average hourly rate needs to reflect your increasing expertise and efficiency.

Virtual Assistant Packages or Retainers

This is where clients pay for a bundle of services or a set number of hours per month. This offers more stability and predictable income, which can be beneficial for both you and your clients.

Monthly packages usually include a set of services or specific needs and tasks, while retainers are more of a monthly plan that will guarantee a certain number of hours each month.

This model is excellent for building long-term relationships with clients, as it provides them with consistent support and helps you plan your workload and finances better.

Be clear about what each package includes and the type of work you'll offer, and consider offering different tiers to cater to various client needs.


If a client has a specific project, you can charge based on the project's complexity and expected duration.

You will charge a higher rate for more complex projects and lower rates for simpler tasks.

Project-based pricing is a great option when there are specific tasks that have a clear start and end date.

When it comes to discrete projects with a well-defined scope, project-based pricing is ideal. This allows you to calculate a fee based on the project's complexity, duration, and the value you deliver.

It's crucial to have a detailed project scope to avoid scope creep, which can lead to extra hours without extra pay. Clarify the deliverables, deadlines, and any potential extra charges for additional revisions or work outside the agreed-upon scope.

Other Considerations for VA Pricing

  • Value-Based Pricing: If you are an experienced VA and your work provides significant value to a client's business, such as revenue increase or cost-saving, consider value-based pricing. This aligns your fee with the results you deliver, which can be more profitable and rewarding.

  • Performance Incentives: For ongoing support, you might negotiate performance-based incentives. This means you could receive bonuses for achieving specific milestones or exceeding KPIs.

  • Combination Approach: You don't have to stick to one method. Some VAs use a hybrid approach, charging hourly for ad-hoc tasks while offering packages for regular services. This can provide a balance between flexibility and stability. I do a mix, which works well for me. The mundane administrative tasks are set to hourly, and the more advanced tasks that utilize an experience level of stronger skill sets are either package or project-based.

  • Consultation Fees: For clients who require extensive consulting or strategy planning, consider charging a separate consultation fee. This ensures you're compensated for your expertise and time, even if the client doesn't opt for a full package of services.

  • Rate Increases: Plan for annual rate reviews and increases. This is standard practice in freelancing and accounts for inflation, increased cost of living, and enhanced skills.

Research the Market

Before setting your prices:

  • Check your competitors! Look at other VAs with similar experience and services to gauge market rates. Websites like Upwork or Glassdoor can provide insights, and don't forget to consider the geographic location as rates can vary significantly by region.

  • Review Surveys and Reports: Snag any VA pricing surveys or industry reports — they can act as your North Star in setting competitive rates. These resources often contain nuanced data that can help you understand trends and shifts in the VA market over time.

Tips for Current Research:

If you don't know where to start when it comes to researching virtual assistant rates, these tips will help:

  • Check platforms like Upwork, Fiverr, and Freelancer to see what current VAs are charging. This gives you a real-time snapshot of the market, and observing the range of rates for various services can help you position your pricing competitively.

  • Virtual assistant associations or groups might periodically release pricing surveys or reports, which can be invaluable. These surveys are typically based on comprehensive data from VAs across different levels of expertise and niches, giving you a robust benchmark for your rates.

  • Join VA communities on platforms like Facebook or LinkedIn to understand current rates and trends. Engaging in these communities also allows for networking, where you can directly ask peers about their pricing strategies and any recent adjustments they've made due to economic changes or market demand.

Evaluate Your Experience and Skills

The more experience and specialized skills you have, the higher rates you can command:

  • Beginners: If you're starting, your rates might be lower to attract initial clients, but ensure that you're still setting a foundation that acknowledges the value of your time and effort.

  • Intermediate: Once you have a few years of experience and a growing portfolio, you can justify increasing your rates, reflecting the broader skill set and reliability you bring to the table.

  • Experts: As an expert with niche skills, such as knowledge of legal procedures or experience with large-scale project management, your rates should mirror the specialized expertise and significant value you provide to clients, often exceeding industry averages.

Calculate Your Expenses

Remember, as a VA or freelancer, you have overhead:

  • Software & Tools: You need tools or subscriptions to do your job. Think Canva Pro, Adobe Creative Cloud, Grammarly, etc.

  • Taxes: Unlike traditional employees, the entirety of social security, medicare, and other taxes might fall on you. My rule of thumb is to put away around 20% of every paycheck into a high-yield savings account.

  • Healthcare, Insurance, and Retirement: Benefits you need to cover yourself. This one kind of sucks if you're single, but something you shouldn't pass over. Make sure to factor these types of things in, as well. Retirement is probably far away, so this can get overlooked, but make sure you are putting some money into your retirement each month.

  • Continuous Learning: Courses or certifications you take. It's important to keep fresh, so make sure you take relevant courses each year and get certified when needed. If you fall behind, your rates may have to drop. So, remember that the more tools in your toolbelt, the better.

Set Your Desired Annual Salary

Think about your ideal annual income. Once you have a figure:

  1. Subtract Expenses: This gives you the net income you aim to earn.

  2. Divide by Billable Hours: Not all your working hours will be billable. If you plan to work 40 hours a week, you might only bill 20-30.

Consider Value-Based Pricing

It's not always time—it's about impact. Sometimes, it's about the time spent and the value provided. If your work can save a client thousands or generate significant revenue, it's reasonable to price based on that value.

Regularly Review Your VA Business and Adjust Accordingly

The landscape of virtual assistance, like all industries, is not static. Demand for certain skills might rise as the market shifts, offering opportunities for increased rates. Moreover, your value proposition strengthens as you invest time in training and gather more client testimonials.

Set a reminder for yourself—perhaps every quarter—to evaluate your current rates against the backdrop of the market and your personal growth.

This isn't just about possibly increasing rates; it's about ensuring you stay competitive and in tune with industry dynamics. Don't be afraid to adjust downwards when entering a new niche or learning a new skill.

Communicate Value, Not Just Price

When discussing rates with clients, ensure you're not just quoting a number. Explain the value they'll get, the experience you bring, and the outcomes they can expect.

Leading with the price can often shortchange the discussion. So, lead with value. Paint a picture of what working with you looks like. Are you saving them time? Are you streamlining processes they struggled with? Maybe you're bringing a unique skill or perspective they won't find easily elsewhere.

Use past successes and client testimonials to underscore the tangible benefits they can expect. By the time you get to the actual number, they should be viewing it in light of the immense value you bring to the table.

Remember, the best clients aren't just looking for the cheapest option—they're looking for the option that brings the most value.

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The Best Way Set Your Price Points

Now for the pricing. I saved this for last because it is always changing and is heavily on a case-by-case basis. So, please note that rates can fluctuate over time!

As I mentioned earlier, conducting fresh market research or consulting recent sources is always a good idea.

General Virtual Assistant Hourly Pricing:

  • Entry-Level (Beginners): Typically range from $10 to $20 per hour.

  • Intermediate: May range from $20 to $35 per hour.

  • Advanced/Expert: Often command $35 and above per hour.

Specialized Virtual Assistant Hourly Pricing:

(e.g., those with niche skills in SEO, graphic design, or digital marketing)

  • Entry-Level: Typically start at $20 per hour and can go up to $30.

  • Intermediate: The range might be from $30 to $50 per hour.

  • Advanced/Expert: Depending on specialization, these VAs can charge $50 to $100+ per hour.

Location Factors

VAs from countries with a lower cost of living might have lower rates compared to those from countries with higher costs of living (e.g., USA, UK, Australia). You'll notice this factor, especially on platforms like Upwork, where you can hire globally.

Retainers & Packages

Some VAs prefer to work on a retainer basis, providing a set number of hours or completing specific tasks each month for a fixed fee. For example, a VA might offer a package of 20 hours a month for $400, which equates to an effective rate of $20/hour.


For specific projects, a VA might charge a fixed price, such as $500, for a particular task or project, regardless of the number of hours it takes.

Remember, these are just guidelines. The best rate for you will depend on your skills, experience, location, and the value you provide.

Pricing is as much an art as it is a science. Listen to feedback, be open to adjustments, and always strive to provide value worth every penny. And hey, every entrepreneur, even the most seasoned ones, has grappled with pricing. You've got this! 💪🌟

FINAL THOUGHTS: Virtual Assistant Pricing Guide For Services in 2023

There you have it—your roadmap to confidently setting your VA prices.

Setting up your pricing as a VA isn't just about picking a number; it's about finding a strategy that aligns with your business goals, reflects the value you provide, and meets your clients' needs. Whichever method you choose, ensure your pricing is transparent, justifiable, and communicated clearly from the outset. Remember, the goal is to build a sustainable, profitable business that allows you to thrive in the freelance market.

Remember, the journey of a thousand miles (or maybe a thousand clients?) begins with a single step—or, in this case, a well-calculated rate. Go out there and shine! 🌟💼

Did you find this article useful? I would love to hear your takeaways in the comments! Still have unanswered questions? Let me know! I would love to chat more with you.


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